First degree in Communication and Business Administration

The program was designed with the firm belief that today's media professionals need a deep understanding of the business and marketing.

The Netanya Academic College offers a two year dual program that combines business studies with media studies for students who are interested in media, communications and advertisement with an emphasis on finding managerial position in the business. The program enables gaining basic managerial expertise and specialization in the field of communications and media management.

The management courses prepare the graduates for integration in the business and include introductory courses in marketing, management, finance and more.

The communications courses combine knowledge and experience in the areas of marketing and advertisement, public relations, content and digital promotion, production for television, radio and more. Graduates of the program will be able to integrate into a variety of positions in organizations and in advertising and digital firms, public relations firms, radio, television, journalism and more.

A Unique Dual Degree

A degree in communications and business is a clear advantage that enables students to specialize in a variety of subjects and help them develop the skills and widen their employment possibilities in both organizational and managerial positions in advertisement, PR, TV and radio as well as establish their own private ventures.   

The program in communication and business administration spans a period of only two years and allows integration in the unique "arrow" program, in which the student can start in the second year the masters program in business administration and complete both degrees, BA and MA, within three years.

Practical experience in communications

The program emphasizes practical aspects through workshops and hands-on experience in visual communications, advertising, promotion and social media content. At the same time the program provides practical experience in managerial aspects, which prepares students to hold key positions that require varied skills alongside a professional understanding of the business. During their studies, students will specialize in developing advertising and marketing capabilities in digital media, one of the fastest growing and most in demand fields today

Thanks to a winning combination of an excellent teaching staff, rich academic experience, personal attention, and an advanced study environment, during the degree in communication and business administration, at Netanya Academic College you will gain valuable practical experience that will give you a significant advantage.