פרופ' זילברפרב בן ציון

שם:פרופ' זילברפרב בן ציון
תפקיד:דיקן בית הספר לבנקאות ושוק ההון ובית הספר למנהל עסקים
מחלקה:ביה"ס לבנקאות ושוק ההון, ביה"ס למנהל עסקים
טלפון:09-8607795
דוא"ל:[email protected]

Anat First, Ph.D. – Curriculum Vitae  (July 2020)

  1. Personal Details

Personal Home Address: 2 Haarmonin St., Ramat-Gan, 52587

Home Telephone: +972-3-7513183

Cellular: 0523312990

Work Address: School of Communication, Netanya Academic College

1 University St., Netanya, Israel, 42365.

Telephones: +972-9-8607789; +972-9-8607811

e-mail: [email protected]; [email protected]

 

  1. Higher Education
Period of Study Name of Institution and Department Degree Year of Approval of degree
1974-1977

Tel-Aviv U., Department of Political Science and Labor Studies

B.A. 1978
1978-1981

Tel-Aviv U., M.A. Department of Labor Studies

M.A.

1982
1988-1994

Hebrew U., Department of Communication

Ph.D.

1995

B. Post Doctoral studies

Period of Study Name of Institution, Department and host Degree Year of Completion
1995-1996 University of North Carolina at Chapel Hill, School of Journalism and Mass Communication, Prof. Donald Shaw Visiting Scholar 1996

 

  1. Academic Ranks and Tenure in Institutes of Higher Education
Date Name of Institution and Department Rank/Position
1994-1995 School of Communiaction, College of Management Academic Studies Lecturer
1996-1997 Department of Communication, Hebrew University. Lecturer
1997-1998 School of Communication, College of Management Academic Studies Lecturer
1998-2001 School of Communication, Netanya Academic College. Lecturer
1996-2001 Tel-Aviv University, Department of Communication. Adjunct Lecturer
2001-2008 School of Communication, Netanya Academic College. Senior Lecturer
2004 Rutgers University, New Jersey,

Department of Journalism and Media Studies.

Visiting Scholar
2008-2010 School of Communication, Netanya Academic College. Associate Professor
2010 University of Maryland, College Park, Maryland, Department of Israel Studies. Visiting Professor
2011 University of Waikato, Hamilton, New Zealand, Department of Management Communication Visiting Professor
2011- School of Communication, Netanya Academic College. Associate Professor
2016 School of Communication, Netanya Academic College. Full Professor

 

  1. Offices in Academic Administration (Netanya Academic College)

1998 –           Member of the Curriculum Committee, School of Communication.

2004 –           Member of Academic Council.

2004-2010; 2018-    Dean, School of Communication.

2012-2014    Advisor to the College President on Gender Affairs.

2013-             Head of the M.A. Program, School of Communication.

2018-            Commissioner on Sexual Harassment; Advisor to the College          President on Gender Affairs

 

 

  1. Scholarly Position and Activities outside the Institution
  2. Projects

2003-4               Academic advisor for research on the representation of minority groups, for the Second Television and Radio Authority (Israel).

2003-2006         Academic coordinator for a research project analyzing the contribution of sphericule media to the construction of group identities in Israel. Chaim Herzog Institute for Media, Politics and Society, Tel Aviv University.

2005                  Participation, both as a member and as a lecturer, in peace promotion and dialogue with Palestinians seminars, organized by Neve Shalom-Wahat al-Salam in Cyprus.

2007-2009         Member of the project: Public Diplomacy in the 21th Century: The Israeli Case. Samuel Neaman Institute and the State of Israel Ministry of Foreign Affairs.

2011-2013          Project manager and Academic advisor for research on the representation of minority groups, for the Second Television and Radio Authority (Israel).

2012                  Project Advisor: International Cooperation Work Programme “Media in Conflict and Peace building”.

2013                  Project member: International Cooperation Work Programme “Media in Conflict and Peace building” (EU).

2014 –              Heading: "The Changing Roles of Women in the Middle East". Union for the Mediterranean project.

  1. Council for Higher Education and Ministry of Education

 

1999-2005         Member of curriculum committee for a new communication & society teaching program in high-schools, Israel Ministry of Education.

2009                  Presented the Netanya Academic College, School of Communication, in an Orientation day entitled "Quality Assessment and Assurance", operated by the Council for Higher Education.

2011-                 Member of curriculum committee for a new communication & society teaching program in high-schools, Israel Ministry of Education.

2013-14              Academic advisor to the Council for Higher Education regarding School of Communication Nazareth.

 

  1. Reviewer for National and International Journals and member in Editorial Boards

2001 –                 Peer reviewer for the following journals: Megamot (in Hebrew); Media frames (in Hebrew); International Journal of Public Opinion Research; Sex Roles; Howard Journal of Communication; International Journal of Conflict & Violence; Journal of Ethnic and Migration Studies; Journal of Children and Media; Ethnicities; Critical Studies in Media Communication; European Journal of Cultural Studies; Journalism, International Journal of Cultural Studies; Israel Studies Review; Journalism and Mass Communication Asian Journal of Communication; Feminist Media Studies; Conflict and Communication Online; Communication Theory.

2005 –                Member of Kesher editorial board.

2013 – 2015       Member of Journalism and Mass Communication editorial board.

2015 –              Member of Journalism & Communication Monographs editorial board.

 

 

 

  1. Supervising at Academic Institutes

Assessments

2002-2003    Writing reports for the Israel Science Foundation.

2006            Assessment of PhD dissertation submitted to Tel Aviv University.

2009             Assessment of PhD dissertation submitted to Bar Ilan University.

2009             Member of the Israel Science Foundation Grants Committee (Communication and Media Studies).

2012             Recommendation letter for promotion (Associate Professor) Hadassah Academic College.

2012             Member of promotion committee (Associate Professor), Ben Gurion University of the Negev.

2012             Assessment of MA dissertation submitted to Tel Aviv University, Department of Communication.

2015              Assessment of Ph.D. dissertation submitted to Haifa University, Department of Communication.

2015-            Head of two promotion committee (Assistant Professor) Hadassah Academic College and  College of Emek Yezreel, Member in promotion committee (Associate Professor) The college of Management Academic Studies.

  1. Participation in Scolarly Conferences (refereed,selected)

International Conferences

Date Name of Conference Place of Coference Subject of Lecture Role
1996, May 1ICA Chicago Women and the news agenda: Coverage of women in foreign news – A 1995 Multi-National Study Presentor (with D. Shaw
1996, August 2AEJMC San Antonio Not yet there: Coverage about and by women in foreign news – A multi-national study Presentor (with D.Shaw
1997, May 3WAPOR Pamplona, Spain Television and the construction of social reality:

An Israeli case study.

Presentor

 

1998, July ICA Jerusalem Where have all the women gone?: The presentation of women in foreign news Poster (with D.Shaw)
2000, December 4AIS Tel Aviv American images in Israeli advertising Presentor

(With E. Avraman)

2000,

February

Beryl Stone Symposium Taba, Egypt Are they still the Enemy?: The representation of Arabs in the Israeli news Presentor

 

2000, June ICA Acapulco An Israeli community theatre as a site of feminine self-image reconstruction Presentor

 

2000, July 5IAMCR Singapore The transitional nature of representation: The coverage of Arabs in the Israeli news Presentor

 

2001, May ICA Washington, DC “I buy American”: The American image as reflected in Israeli advertising Presentor

(With E. Avraman)

2001, May ICA Washington, DC The coverage of the US elections by the Israeli media Presentor

(With T. Liebes

2001, Septenber IAMCR Budapest American image as reflected in Israeli advertising Presentor

(With E. Avraman)

2001, December AIS Sderot The Hidden Israel: The representation of the Israeli Arabs in the Israeli news Presentor

 

2002, Sebtember British Film Institute London Mirror, mirror on the wall, who is the cruelest of them all? Muhammad A-Dora in the discourse of global media Presentor

(With T. Liebes)

 

2003, May ICA San Diego Changes in the political, cultural, and media environment and their impact on the coverage of conflict Presentor

(With E. Avraman)

 

2003, May ICA San Diego America in Jerusalem: Reflections of the American image in Israeli advertising Presentor

(With E. Avraman)

 

2003, December GIF German-Israeli Foundation Berlin The whites of their eyes: The presentation of labor migration in Israeli media Presentor
2004, June AIS Jerusalem Present but still absent?! The representation of Mizrahim on prime-time TV Presentor (With E. Avraman)
2005, May ICA New York Media, power and place image: Ways of constructing the periphery as the Other Presentor (With E. Avraman)

 

2005, May ICA New York The never-ending story: Coping with structural dilemmas of the communication field Presentor (with H. Adoni)
2006, June ICA Dresden National identity, globalization/Americanization, and representation of the land in Israeli advertising Presentor

(With E. Avraman)

Top paper

2007, June AIS Raananna Does the perceived identity of the regulator affect programming decisions? Presentor

(With E. Avraman)

2007, July Cultural Studies Now London "Banal nationalism" and popular culture Presentor

(With T. Herman)

2008, May AIS New York A "banal nationalism" representation of Zionism Presentor

(With Herman)

2010, June ICA Singapore "No home away from home”: The discourse of home in ads for third-age housing Presentor
2012, June IAMCR Durban Cracks in the hegemony? Multi-cultural representation in prime-time Israeli television representation Presentor
2013, June IAMCR Dublin Multi-cultural representation Commentator
2013, June ICA London Communication field in Israel: From growth to consolidation, from uniformity to diversity Presentor (with H. Adoni)
2015, June AIS Montreal Banknotes and the representation of borders Presentor (with N. Sheffi)
2016 , June ICA Japan Dove campaign in Israel Commentator
2016, August Culture in Urban Space Copenhagen A new urban pattern: East Jerusalem in Israeli banknotes Presentor (with N. Sheffi)
2017, June The Asian Conference on Cultural Studies Kobe' Japan And of milk and honey: Israeli landscapes and flora on banknotes Presentor (with N. Sheffi
2017, July IAMCR Cartanega, Colombia Fake News: What is it, who is responsible, and what can be done about it Chair and respondebt
2018, May

 

 

 

Center for Israel Studies

 

Ben Gurion University The Power of Hegemony: Human Figures on Israeli Banknotes Presentor

(with N. Sheffi)

 

2020 , July

 

 

IAMCR on line

 

Tampere

Findland

The Aging Sabra: Representations of elderly men and masculinity in Israeli TV Drama Presentor (with Remer-Biel)

1 ICA – International Communication Association

  1. AEJMC – Association for Education in Journalism and Mass Communication
  2. WAPOR – World Association for Public Opinion Research
  3. AIS – Association for Israel Studies
  4. IAMCR – International Association for Media and Communiction Research

 

 

 

National Conferences

 

1998, February 1ISSA Haifa Women’s representations in foreign news from a normative sociology viewpoint Presentor

 

1999, March ISSA Rishon Lezion Women’s representations in foreign news Presentor

 

1999, July ISSA Tel Aviv Those who are muted: In-group and out-group communication among Mizrahi women Presentor

(with S. Lev-Aladgem

1999, December 2 ISCA Haifa From internal to external communication Presentor

(with Lev-Aladgem

2000, June ISCA Tel Aviv The representation of Arabs in the Israeli news Presentor

 

2002, March Israeli Association for the Study of Language and Society conference Ramat- Gan, Bar Ilan U Muhammad A-Dora and the Ramallah lynching in the discourse of global media Presentor

(With T. Liebes)

 

2003, April ISCA Ramat- Gan, Bar Ilan U Representing the Other in time of conflict: Representation of the Arab population in the TV news Presentor

(with E. Avraham)

2004, February ISSA Be'er-Sheva The transparent “Other”: The presentation of labor migration on Israeli TV Presentor

 

2005, April Feminism, Law and Social Change conference Tel Aviv From the normative and operative: How punishment for violence against women reconstructs the patriarchal structure of Israeli society Presentor

(with M. Gonen-Agmon)

2006, April ISCA Jerusalem When the “Holy Land” turns into real estate: Representation of the land in Israeli advertising Presentor

(with E. Avraham)

2006, December Minerva Center for Human Rights, Tel Aviv Is a car worth more?: Women’s rights as human rights Presentor

(with M. Gonen-Agmon)

2007, March ISCA Raananna The depiction of old age in the satirical program 'Eretz Nehederet' during the 2006 Israeli elections Presentor

(with S. Remer-Biel

2008, February ISSA Tel-Aviv Enemies, partners, or forgotten in the periphery: Arab citizens’ representation in Israeli media during the Second Lebanon War Presentor

 

2009, November Ageism in Israeli Society conference Jerusalem, Van Leer “No home away from home”: The discourse of home in ads for third-age housing Presentor

(with S. Remer-Biel

2010, February ISSA The West Galilee College The place where you sought a place: Between home and house in ads Presentor

(with S. Remer-Biel)

2010,March ISCA Herzelia, It is worth leaving home for such a home?: Home in ads for third-age housing Presentor

(with S. Remer-Biel

2012, April ISCA Tel Aviv From the American myth to the green myth in Israeli ads Presentor

(with E. Avraham)

2012, April ISCA Tel Aviv Ageism in advertising for the elderly Presentor

(with S. Remer-Biel)

2014, April ISCA Netanya Still absent from prime time: Representation of groups results from the studies of the Second Authority Presentoe
2014, March The Border Conference Sderot Ideology in the pocket

 

 

Presentor

(with N. Sheffi)

2015, April ISCA Raananna Doctoral dissertations in Israel comentator
2015, April ISCA Raananna The communication field in 2025 Chair
2016,

Februar

Television Studies Tel Aviv University Adolescent's Drama Chair
2016,

Februar

Gender Studies Ramat- Gan, Bar Ilan U Exclusion: Mediated Representations of Minority Groups Presentor

 

2017,

October

the 4th Annual Israel Conference on Environmental History Tel Aviv University For as the Days of a Tree Shall Be the Days of My People Presentor

(with N. Sheffi)

2018,

May

Israel Political Science Association Sderot Leaders Figures on Israeli Banknotes Presentor

(with N. Sheffi)

1 ISSA – Israel Sociological Society Association

2 ISCA – Israel Communication Association

 

  1. Invited Lectures/Colloquium (last few years)
Date Place of Lecture Name of Forom Presentation/Comments
2009, April

 

Haifa, University, Department of Communication

 

Seminar

 

America in Jerusalem: Globalization vs. national identity in Israeli advertising
2010, December

 

Southern Illinois University

 

The Global Media Research Center

 

America in Jerusalem: Globalization vs. national identity in Israeli advertising
2010, December University of Maryland

 

Philip Merrill College of Journalism, MA Students Enemies, fellow victims, or the forgotten?: News coverage of Israeli-Arabs in the 21st century
2011,  *March Waikato Management School, University of Waikato, New Zeland Seminar America in Jerusalem: Globalization, national identity and the Israeli advertising
2011, November Tel Aviv University Thirty years of Israeli feminist research Wherefrom and whereto: Short summary of thirty years of Israeli feminist communication research
2012 December Knesset Stats of Women committee The representation of women in the media
2013, January Haifa University Herzl Institute Multiculturalism in the Israeli media
2015, May

 

Netanya Academic College Sochool of Communication (All Students and Faculty) Exclusion: Mediated representations of minority groups
2016, Jenuary

 

Hadassah Academic College An Interdisciplinary Seminar The representation of Arab citizens in the third millennium: More than Enemies.
2016, The Hebrew University Fifty Years of Communication Research at the Hebrew University 50 years of Communication Research in Israel

)with H. Adoni)

 

  1. Reserch Grants (After receiving a Ph.D).
  2. Grants Awards

Role in Research

Co-Researchers

Topic

Funded by/Amount

Year

Main researcher

Representation of women in the media

Levy Eshkol Institute, Hebrew U, 1000$

1996

Main researcher

Representation of Arabs in the media

Smart Institute of Communication, Hebrew U

2000$

1996

Main researcher

The role of Arabs in the media

Smart Institute of Communication, Hebrew U

2000$

1998

Main researcher

Adoni Hanna

The history of the communication field in Israel

Smart Institute of Communication, Hebrew U

4000$

2003

Researcher

Avraham Eli

Representation of minority groups on Prime Time

Second Television and Radio

Authority, 30,000 $

Smart Institute of Communication, Hebrew U

6600$

Smart Institute of Communication, Hebrew U

500$

Institute for Advanced Studies in Science and Technology, 4,500 $ (My part)

Second Television and Radio

Authority, 10,000 $

2003

Researcher

Hanna Adoni

The history of the communication field in Israel

2004

Researcher

Hanna Adoni

The history of the communication field in Israel.

2005

Researcher

Dov Shinar at. el.

Public diplomacy.

2007

Main researcher

Representation of minority groups on prime time.

2012

  1. Submission of Research Proposal-Not Funded

 

Role in research CO- Researchers Topic Funded Year Score
Researcher Eli Avraham and Christina Holtz-Bacha Dream of America: How Americanization in advertising reflects changing national identity in Israel and Germany GIF 2004-5 Very-Good-
Researcher  Eli Avraham When was Americanization born? National identity and the construction of foreign countries' images in Israeli advertising

 

ISF 2005, 2009 9+ (twice)
Advisor and participant researcher Israel: Dov Shinar, Amit Kama, Spain:

Gemma Orobitg, Pedro Pitarch Ramon,  (also, researcher from Portugal, Egypt)

Minorities and Media: Enlarging the scope of conflict understandings and peace building  practices EU 2013 14 (out of 15)

 

 

 

 

 

 

  1. Teaching

 

  1. Courses Taught in Recent Years
Year Name of Course Type of Course Degree Number of Students
2010 Media, Politics and Culture in Israel advanced course, Department of Israel Studies

University of Maryland

BA 38
2011 – Introduction to Cultural Studies Required BA 100
2011 Political Thought Required BA 80
2011-2012 Americanization in the Media Seminar BA 38
2013 –

 

Women in the Media Seminar BA 35
2013 – Media Reflections of the Israeli-Arab Conflict Elective BA 40
2015- Communication and Culture Required BA 40
2012 – Old and New Theories In Mass Communication Required MA 40
2014- Multiculturalism in the Media Seminar MA 40

 

 

  1. Courses Developed
Year Institution Courses
2000-2010 Open University of Israel Academic Advisor for the following courses:

–        “Mass Communication in Israel”

–        “Canonic Texts”

–        “Growing up with Television”

–        “Culture, Media and Representation” (Masters's degree course)

–        “Mass Communication in Israel”

2008-2010 Open University of Israel Developed the course “Partners or Rivals: Communication and Democracy at the Beginning of the 21st Century”, for the BA Program in Communication
2007

 

 

2019

Open University of Israel

 

 

Open University of Israel

Developed the course “Communication and Democracy: Mutual Perspectives”, for the MA Program in Democracy Studies

Social Activism in the New media Era

 

  1. Miscellaneous

Public Service

            

1998-2011         Chair, Lahav Association (a non-profit organization  operating social cinematic projects for disadvantaged populations).

2012-3               Observer at Knesset (Israeli parliament) committee on status of women

2012                  Member, Lahav Association Board

2013-5; 2018      Teaching excellence remuneration.

 

Publications

  1. Dissertations

1995     Doctoral dissertation: The Role of Israeli Television in Developing Attitudes of Jewish Adolescents towards Arabs and the Israeli-Arab Conflict. Supervisor: Hanna Adoni. Hebrew University (Hebrew, 332 pages).

  1. Scientific Books (Refereed)
  2. Authoured Books Published
  3. First, A., & Avraham, E. (2004). Coverage of Israeli Arabs in Israeli Media. Tel Aviv: Tami Steinmetz Center for Peace Research [in Hebrew, 134 pages].
  4. Adoni, H., & First, A. (2006). Structural Dilemmas in the Consolidation of Communication Research and Teaching: The Case of the Department of Communication at Hebrew University of Jerusalem. Jerusalem: Magnes, the Hebrew University Press (Total cites: 4 in Google Scholar, in Hebrew, 167 pages].
  5. First, A., & Avraham, E. (2009). America in Jerusalem: Globalization, National Identity and the Israeli Advertising. Maryland: Lexington. (Total cites: 28 in Google Scholar, 183 pages).
  6. Kama, A., & First, A. (2015). Exclusion: Mediated Representations of Minority Groups. Tel Aviv: Resling [in Hebrew, 263 pages]
  7. Sheffi, N. & First, A. (Forthcoming). Ideology in the wallet: the role of banknotes in construction national identity. Jerusalem: Magnes, the Hebrew University Press [in Hebrew]

 

  1. Edited Books
  2. Frosh, P. & First A. (Eds.). (2009). Communication and Democracy: Mutual Perspectives. Raananna: The Open University of Israel [in Hebrew and English, 3 volumes, 914 pages].
  3. First, A., & Frosh, P. (Eds.). (2012). Communication and Democracy: Rivals or Partners. Raananna: The Open University of Israel [in Hebrew and English, 3 volumes, 839 pages].

 

 

  1. Other Scientific Publication
  2. Liebes, T., & First, A. (2001). How the New Media Environment Influences Military Crises and Vice Versa. Report for the Hubert Burda Center for Innovative Communications at Ben-Gurion University of the Negev, Israel (total cites 3: in Google Scholar, 60 pages).
  3. Avraham, E., First, A., & Lefler, N. (2004). Absence and Presence on Prime Time: Cultural Diversity in Commercial Television Channels in Israel. A report for the Second Authority for Television and Radio, Jerusalem. (in Hebrew, 122 pages).
  4. Shinar, D., Naor, A., Mandelzis, L., Liran-Alper, D., Davidson, R., & First, A. (2009). Public Diplomacy in the 21th Century: The Israeli Case. Samuel Neaman Institute and the State of Israel Ministry of Foreign Affairs (In Hebrew and English).
  5. First, A. & Inbar-Lankry, H. (2013). Absence and Presence on Prime Time: Cultural Diversity in Commercial Television Channels in Israel (3rd wave -research). A report for the Second Authority for Television and Radio, Jerusalem. (in Hebrew, 76 pages).
  6. Articles in Refereed Journals

Published

  1. First, A. (1998). Nothing new under the sun: A re-examination of the image of the woman in Israeli advertisements 15 years later. Sex Roles, 38: 1065-1077. (IF:1471, journal rank: 9/59 cites: 34 in Google Scholar). q1
  2. First, A. (1998). Who is the enemy? The portrayal of the Arabs in the Israeli TV news at the beginning of the Intifada. Gazette, 60(3): 239-254 (total cites: 43 in Google Scholar). q1
  3. First, A. (2000). Images of men and women in printed Israeli advertisements. Patuach, 4: 127-157 [Hebrew].
  4. First, A. (2002). All Women Should Cry: Coverage of women in foreign news – A 1995 Multi-National Study. Communications, 27: 35-61 (total cites 12: in Google Scholar).
  5. First, A. (2002). The Fluid nature of representation: The coverage of Arabs in the Israeli News. Howard Journal of Communications, 13: 173-191. (H Index: 7 cites: 23 in Google Scholar).q3
  6. First, A., & Avraham, E. (2003). Nation and border in Israeli advertisements. Megamot 42: 652-670 [in Hebrew]. C.
  7. Avraham, E., & First, A. (2003). “I buy American”: The American image as reflected in Israeli advertising. Journal of Communication 53 (2): 282-300. (IF: 2.026, 5 years IF: 3.372, journal rank: 2/67, An official journal of the International Communication Association cites: 81 in Google Scholar). A. q1
  8. First, A., & Avraham, E. (2003). Changes in the political, cultural, and media environment and their impact on the coverage of conflict: The case of the Arab population in Israel. Conflict and Communication Online 2 (1). total cites 13: in Google Scholar).
  9. Lev-Aladgem, S., & First, A. (2004). Israeli community theater as a site of feminine self-representation. Feminist Media Studies 4 (1): 35-48. C (H Index: 12, total cites 8: in Google Scholar). A Hebrew version appeared in Teatron (2007) 20: 43-50. q1
  10. Avraham, E., & First, A. (2004). The Good, the Bad and the Absent: Contradictory trends in the treatment of Arabs on Israeli TV. Mediterranean Journal of Human Rights 8 (2): 55-78 (total cites 4: in Google Scholar).
  11. Lev-Aladgem, S., & First, A. (2005). Mizrahi women “write” their own cultural identity. Megamot 1: 83-105 [in Hebrew]. C.
  12. Avraham, E., & First, A. (2006). Space, power and media: Ways of constructing the periphery as “Other.” Social and Cultural Geography 7 (1): 71-86. (IF: 2.036, 5 years IF: 1.788, journal rank: 8/65, total cites 26: in Google Scholar). q1
  13. First, A., & Avraham, E. (2007). Globalization/Americanization and negotiating national identity: Representations of culture and economy in Israeli advertising. Israel Studies Forum 22 (2): 54-74. (total cites 7: in Google Scholar).
  14. First, A., & Adoni, H. (2007). The Never-Ending Story: Coping with structural dilemmas of the communication field. Mass Communication and Society 10 (3): 251-273. (IF: 1.085, journal rank: 20/67, total cites: 5 in Google Scholar). q1
  15. First, A., & Avraham, E. (2007). When the “Holy Land” turns into real estate: National identity, globalization/Americanization, and representation of the land in Israeli advertising. Popular Culture 5(4): 223-239. (total cites 11: in Google Scholar). q1
  16. First, A., & Remer-Biel, S. (2007). From 'Green Grandpa' to 'Get the Geriatrics off the Roads': The representation of old age in the satirical program 'Eretz Nehederet' during the 2006 Israeli Elections. Media Frames1: 27-61. C.
  17. First A., & Agmon-Gonen, M. (2009). Is a man's car more important than a battered woman's body? Human rights and punishment for violent crimes against female spouses. New Criminal Law Review, 12 (2): 135-170 (total cites 10: in Google Scholar). q2
  18. First, A., & Hermann, T. (2009). Sweet nationalism in bitter days: A. commercial representation of Zionism. Nations and Nationalism, 15 (3): 506-523. (Ranking: 2013: 3/72 (total cites 13: in Google Scholar). (History) q1
  19. Avraham, E., & First, A. (2010). Can a regulator change representation of minority groups and fair reflection of cultural diversity in national media programs? Lessons from the Israeli case study. Journal of Broadcasting & Electronic Media, 54 (1): 136-148. (IF: 0.902, journal rank: 39/67. total cites 12: in Google Scholar. This manuscript was accepted from among 80 submissions for publication in a special issue on image of minorities in the media; an official journal of the Broadcasting Education Association). q1
  20. Avraham, E., & First A. (2010) Combining the representation approach with the framing concept: Television news coverage of the Arab population in Israel during conflict. Journalism, 11 (4): 1-19. (total cites 17: in Google Scholar). q1
  21. *First, A., (2010). Enemies, fellow victims, or the forgotten? News coverage of Israeli-Arabs in the 21st century. Conflict and Communication Online, 9 ((total cites 6: in Google Scholar).
  22. First, A. & Avraham, E. (2010). Contesting national identity during crisis: The use of patriotism in Israeli advertisements. Communication, Culture and Critique, 3 (3): 334-351.
  23. Remer-Biel, S. & First, A. (2011). "No Home Away from Home”: The discourse of home in ads for third-age housing. Popular Communication, 9(03): 181-195. (total cites 7: in Google Scholar) q1
  24. Avraham, E. & First, A. (2013). Towards a new model of narrative transformation in advertising: From the American myth to the green myth, Communication Theory, 23: 67-90. (IF: 1.370, 5 years IF: 2.133, journal rank: 13/67). A. q1
  25. First, A. & Sheffi, N. (2015). Borders and banknotes: the national perspective, Nations and nationalism, 21 (2): 330–347. (Ranking: 2013: 3/72 (History) (total cites 10: in Google Scholar) A. q1
  26. First, A. & Adoni H, (2015). An interactive model for analyzing the development of the communication discipline: Israel as a case study. Journalism and Mass Communication. 5 (7): 324-340.
  27. First, A. (2016). Common sense, good sense, and commercial TV. International Journal of Communication.10 (1) 1-20. A.q1
  28. First, A. (2017). Feminist media studies in Israel: A preliminary state-of-the-art look. Media Frames. 16 1-22. C.
  29. Sheffi, N. & First, A. (2017). Unified and Eternal: The Annexation of East Jerusalem in Israeli Banknotes. Iyunim. 11 387-406.
  30. First, A., & Remer-Biel, S. (2017). This is not the time and place to grow old’: Ageism in advertising for third-age housing" Howard Journal of Communications. Published online, 4 Aug 1-17 B q3.
  31. Sheffi, N. & First, A. (2018). Land of milk and honey: Israeli landscapes and flora on banknotes. National Identities q2
  32. Sheffi, N. & First, A. (2019). The power of hegemony: Human figures on Israeli banknotes. Israel Affairs.q1 https://doi.org/10.1080/13537121.2019.1645967
  33. First, A. & Sheffi, N. (2020).The Making of a Capital: Jerusalem on Israeli Banknotes. Israel Studies Review.q1

 

 

 

  1. Articles in Edited Volumes (Refereed)
  2. First, A. (1997). Social media, social cohesion? An Israeli study of two dimensions of agenda setting. In M. E. McCombs, D. L. Shaw, & D. Weaver (eds.), Communication and Democracy (pp. 41-51). Mahwah, NJ: Lawrence Erlbaum (total cites 41: in Google Scholar).
  3. First, A., & Avraham, E. (2003). American imagery in Israeli advertisements. In T. Liebes & M. Talmon (eds.), Communication as Culture: A Reader (pp. 339-367). Tel Aviv: The Open University of Israel [in Hebrew].
  4. Liebes, T., & First, A. (2003). Framing the Palestinian-Israeli conflict. In P. Norris, M. Kern, & M. Just (eds.), Framing Terrorism (pp. 59-74). New York: Routledge. (total cites: 57 in Google Scholar).
  5. First, A. (2004). Are they still the enemy? The representation of Arabs in the Israeli news. In P. Tudor & Y. Egorova (eds.), Jews, Christians and Mass Media: Mediating the “Other” (pp. 190-213). London: Routledge. (total cites: 9 in Google Scholar)
  6. Liebes, T., & First, A. (2005). Foreign reporters and the rivalry for international public opinion: Muhammad Dura. In U. Lebel (ed.), Communication and Security (pp. 261-283). Beersheba: Ben-Gurion Research Institute/Ben-Gurion University of the Negev [in Hebrew].
  7. First, A., & Avraham, E. (2007). Is the market square busy? Cultural diversity and Israeli commercial TV. In D. Caspi (ed.), Communication and Democracy in Israel (pp. 134-162). Jerusalem: Van Leer Jerusalem Institute and Hakibbutz Hameuchad [in Hebrew].
  8. First, A., & Agmon-Gonen, M. (2007). How punishment for violence against women reconstructs the patriarchal structure of Israeli society. In D. Barak-Erez (ed.) Studies in Law: Gender and Feminism (pp. 545-582).Kiryat Ono: Nevo: Publishers Ltd. [in Hebrew].
  9. First, A. (2009). How media construct regime legitimacy. In Y. Bar-Siman-Tov (ed.), The Disengagement Plan: An Idea Shattered (pp. 125-146). Jerusalem: Jerusalem Institute for Israel Studies [in Hebrew].
  10. First, A., & Avraham, E. (2014). Changes in the political, cultural, and media environment and their impact on the coverage of conflict: The case of the Arab population in Israel. In W. Kampf & D. Shinar (eds.) (2014). Peace Journalism and the Israeli-Palestinian conflict. (92-114). Berlin: Verlag Irena Regener. First, A., (2014). Enemies, fellow victims, or the forgotten? Israeli-Arabs in the 21st century. In W. Kampf & D. Shinar (eds.) (2014). Peace Journalism and the Israeli-Palestinian conflict. (76-91). Berlin: Verlag Irena Regener. Berlin: Verlag Irena Regener. (See articles, 17, 30).
  11. Remer-Biel, S., & First, A. (2013). Those who need entertainment and those who are needed to be cared: Ageism in ads. In I. Doron (ed.), Ageism in Israel (pp.197-218). Jerusalem: Van Leer Jerusalem Institute and Hakibbutz Hameuchad [in Hebrew].
  12. First, A. (2014). A new century and still the enemy: The portrayal of the Arabs in the Israeli TV between 2000-2011. In D. Caspi & Elias (eds.), Ethnic Minorities and Media in the Holy Land (pp. 43-58). London. Vallentine Mitchell.
  13. Adoni, H. & First, A. (2015). Communication field in Israel: Teaching and Research. In G. Nimrod and Elias (eds.), The communication field in honor of Dan Caspi, (pp.353-372). Tel Aviv: Tulips Publishers [in Hebrew]
  14. First, A. & Adoni, A. (2016). Communication field in Israel: From growth to consolidation, from uniformity to diversity In. P. Simonson and D., Park (eds.) (pp. 494-514), The International Histories of Communication Study. London: Routledge.

 

 

  1. Entries in Encyclopedia

Adoni, H. & First, A. (2008). Communication as an Academic Field: Israel. In W. Donsbach (Ed.), The International Encyclopedia of communication. London: Blackwell Publishing Ltd. (refereed)

 

 

 

מוסדות אקדמיים בחו"ל

 

University of Maryland, College Park, Maryland, Department of Israel Studies2010

2011  University of Waikato, Hamilton, New Zealand, Department of Management Communication

1995/6 פוסט-דוקטורט ב-
The University of North Carolina at Chapel Hill, School of  Journalism and Mass Communication.
2005 חוקרת אורחת ב-
Dept. of Journalism and Media Studies, Rutgers University,   New Jersey.

 

ניסיון מקצועי

2008 ואילך פרופסור מן המנין האקדמית נתניה

2001 ואלך מרצה בכיר, האקדמית נתניה.

2001-1999 מרצה, האקדמית נתניה.

2001-1996 מרצה מן החוץ אוניברסיטת תל אביב.

2004-1996 מרצה מן החוץ האוניברסיטה העברית.

1998-1994 מרצה, המכללה למנהל, תל אביב.

 

פעילות אקדמית אדמיניסטרטיבית

2014-2012 יועצת הנשיא לענייני נשים

2013- ראש תוכנית התואר השני בבית הספר לתקשורת

2004 חברה במועצה האקדמית של האקדמית נתניה.

2004 חברה בפורום הדיקנים של האקדמית נתניה.

1998 ואילך חברה בועדת ההוראה של בית הספר לתקשורת, האקדמית נתניה.

 

תחומי מחקר

  • מקומם של המדיה בתהליך הבניית המציאות.
  • ייצוג של קבוצות מיעוט במדיה השונים בעיקר ערבים ונשים.
  • השיח המשפטי לגבי נשים בחברה הישראלית.
  • רב-תרבותיות כפי שהיא משתקפת בסוגות השונות בטלוויזיה.
  • השתקפותה של התרבות הישראלית והזהות הישראלית בעידן של גלובליזציה בעיקר בתוצרי תרבות בעיקר בפרסומת.
  • הדילמות המובנות בחקר התקשורת ובהוראתה.

 

מענקי מחקר

1996, 1998, 2003, 2004, 2005, 2007   המכון לקומוניקציה ע"ש משפחת 'סמארט' האוניברסיטה העברית, ירושלים.

2001  מרכז תמי שטינמץ למחקרי שלום, אוניברסיטת תל אביב.

1996  'מכון אשכול'  האוניברסיטה העברית, ירושלים.

 

חבריות באגודות מקצועיות

  • האגודה הישראלית לתקשורת

 

  • International Association for Media and Communication Research.
  • International Communication Association.

 

 

 

ניסיון בהוראה

1999 ועד היום במסגרת תואר שני: שעור חובה-תיאוריות מתקדמות, סמינר-ייצוגים במרחב הציבורי.

1999 ועד היום  בית הספר לתקשורת, המכללה האקדמית נתניה מרצה את הקורסים הבאים:

קורסי חובה: ,מחשבה מדינית", "מבוא לתקשורת המונים", "מבוא לחקר התרבות", "החברה הישראלית", "היסטוריה של אמצעי התקשורת", "מבוא לחקר הטלוויזיה",

קורסי רשות: "אובדן הילדות בעידן של ריבוי ערוצים", "נשים במדיה".

קורסי חובה מתקדמים: סמינר לתלמידים מצטיינים, ייצוג  מיעוטים במדיה.

2004-1999 מדריכה בכתיבה של עבודות סמינר במסגרת המחלקה לסוציולוגיה, מדע המדינה ותקשורת באוניברסיטה הפתוחה.
2004-1996 החוג לתקשורת ועיתונאות האוניברסיטה העברית, ירושלים, מרצה את בקורסים הבאים: "מבוא לתקשורת המונים", "אובדן הנעורים בעידן של ריבוי ערוצים", "הקונפליקט הערבי-ישראלי בראי התקשורת", "דמוי ה"אחר" ורב תרבותיות במדיה", "המרחב הציבורי".
2001-1996 החוג לתקשורת אוניברסיטת תל אביב, מרצה את בקורסים הבאים: "מיעוטים במדיה", "המרחב הציבורי: יחסי פוליטיקה ותקשורת".
1998-1994 בית הספר החדש תקשורת המכללה למנהל, תל אביב: מרצה את הקורסים הבאים: "תיאוריות ומודלים בחקר המדיה", "מוסדות התקשורת בישראל ובעולם", "גזע מעמד ומגדר במדיה", "סוגיות נבחרות בחקר התקשורת".

 

עיסוקים מקצועיים אחרים

2003-4; 2010-13 יועצת לרשות השנייה לרדיו ולטלוויזיה במחקר על אודות גיוון תרבותי בזמן צפיית שיא.

 

שיפוט פעיל בכתבי עת בארץ (מגמות, מסגרות מדיה) ובחול

 

International Journal of Public Opinion Research; Sex Roles; Howard Journal of Communication; International Journal of Conflict & Violence; Journal of Ethnic and Migration Studies; Journal of Children and Media; Ethnicities; Critical Studies in Media Communication; European Journal of Cultural Studies; International Journal of Cultural Studies; Israel Studies Review; Asian Journal of Communication.

חברה במערכות כתבי העת:

2005 ואילך

2013 – 2015        Member of Journalism and Mass Communication editorial board.

2015-          Member of Journalism & Communication Monographs editorial board.

מחלקות ומדורים

מנהלה

בתי ספר

קרנות הוקרה וסיוע – חרבות ברזל

 

המכללה האקדמית נתניה גאה בסטודנטיות ובסטודנטים המשרתים במילואים, המתנדבים בפעילויות השונות, העוסקים בפעולות הבטחון וההגנה השונות. בתקופה מאתגרת וכואבת זו, אנו עושים כל מה שביכולתנו על-מנת לאפשר לכם להתנהל בשגרת החרום.

בנוסף למפורט במתווה ההתאמות וההקלות לכלל הסטודנטים ולמשרתים במילואים ובכוחות הבטחון, מציעה המכללה אפיקי סיוע נוספים לסטודנטים:

מענק בסך 1,000 ש"ח לסטודנטיות ולסטודנטים שגויסו בצו 8 למילואים. המענק הועבר למשרתים אשר עדכנו אותנו. במידה וטרם עשית זאת – נודה לעדכון כאן.

קרן חירום ע"ש רחל עזריה ז"ל – הקרן מעניקה מלגות לסטודנטים משרתים במילואים שנקלעו לקשיים כלכליים וכן למי שהם או בני משפחתם נפגעו באופן ישיר מהלחימה. לצורך הגשת בקשה יש לפנות למדור מלגות במכללה [email protected]

 

שירות לסיוע נפשי–  כדי להקל על הקושי הרב הנובע מהאירועים הטרגיים שאנחנו עוברים, המכללה תממן 2 פגישות עם פסיכולוג.ית לכל סטודנט.ית הזקוק.ה לכך וכן תסבסד עוד 4 פגישות בהמשך בהתאם לצורך.

השירות ניתן על ידי מכון טריאס-שריג בעל נסיון רב בעבודה במוסדות אקדמיים.  פניות ניתן להתקשר למכון בימים אי-הי, בין השעות 8:00-17:00 בטלפון 03-6483102 או גם לכתוב מייל אל [email protected]

במקרים דחופים, ניתן להתקשר גם עד שעות הערב לטלפון 054-5317899. למידע נוסף לפנות למדור מלגות: [email protected] ;

מוקדי סיוע נפשי חיצוניים, דרכם ניתן לקבל תמיכה

*      הקו החם של עמותת ער"ן (עזרה ראשונה נפשית) בטלפון: 1201, שלוחה 6

*     סה"ר – סיוע והקשבה ברשת – ניתן לפנות אליהם בצ'אט דרך האתר שלהם

*      קו הסיוע והתמיכה של עמותת נט"ל (נפגעי טראומה 1-800-363-363

 

אנו מייחלים כי חג החנוכה יביא עמו אור גדול ובשורות טובות

הודעות לסטודנטים

בהתאם להוראות פיקוד העורף:

בהישמע אזעקה במכללה עליכם להגיע תוך דקה וחצי למרחבים המגונים או לגרמי המדרגות הקרובים ביותר, יש להתרחק מחלונות, תמונות ופתחים

ולהישאר במשך כעשר דקות לפחות במרחב המוגן.

 

להלן רשימת המקומות המגונים:

 

בניין 1:

קומת כניסה – חדר מורים ליד המעלית.

קומה 1 – ממ"ד סיפריה.

קומה 2 – אולפני טלוויזיה ליד המעלית.

 

 בניין 2:

גרמי המדרגות – הנמצאים בכל הקומות 0,1,2 {לרדת חצי קומה רחוק מהדלתות}

ממ"ד קומה 1- הרדיו 106 {קומת משרדים 1 -}

 

לשאלות נוספות ניתן לפנות למנהל הבטחון –   054-6929244

הודעות לסגל

תאריך:  18.10.2023 – דיור למפונים במעונות המכללה האקדמית נתניה

שלום רב,

חברת איסתא נכסים, המפעילה את מעונות הסטודנטים במכללה האקדמית נתניה החלה לשכן בשבוע שעבר, תושבים מאזור הדרום והצפון בחלק מחדרי המעונות.

מדובר על דירות סטודיו לזוגות על בסיס מקום פנוי.

כרגע הוקצו למעלה מ-20 דירות פנויות לטובת הפרויקט.

הדירות מאובזרות באופן מלא הכולל מקלחת ושירותים, מיזוג, טלוויזיה עם חיבור למחשב, מטבח ובו מיקרוגל, קומקום וכיריים חשמליים.

המגורים במעונות הינם בחינם לגמרי

יצוין לחיוב שיתוף הפעולה:

* הקהילה המקומית בקרית השרון אשר תרמה ציוד, מזון יבש חטיפים שמיכות כריות, טואלטיקה וכיו"ב.

* מאפיית לחם האופים שמסייעת גם אך לא רק בארוחות בוקר לדיירים אלה.

* הקולג'ים גם נתן לנו אפשרות להכניס את הדיירים בשעות מסוימות לבריכה ולמכון הכושר.

המעוניין להפנות משפחות מקו העימות למגורים במעונות או לסייע בתרומה של ציוד, מזון או כל דבר אחר, יפנה לשמואל לסרי מנהל מתחם המעונות בנייד 054-3261268 (אם אין מענה נא לשלוח וואטסאפ).

בע"ה יגיעו ימים טובים יותר וביחד ננצח.

בברכה,
שמואל לסרי
מנהל מתחם המעונות

תאריך:  12.10.2023

לידיעתכם : בשל המצב הבטחוני, כל הבחינות מוקפאות. נעדכן בהמשך לגבי המועדים החדשים. מאחלים לכולם ימים רגועים.

תאריך:  12.10.2023

בשלב זה לא מתקיימים לימודים ובחינות בקמפוס המכללה